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This website had the following in the site, "Latest Posts Subscribe to this blog." We viewed that the web page stated " George P Johnsons Gareth Dimelow discusses the importance of listening to your audience." It also said " Theres no doubt about it. Budgets are a pain in the neck, whoever you are. If youre an agency, it seems theres never enough to realise the creative vision youve developed for your client. If youre a supplier, theres a risk that someone else with greater economies of scale might undercut you to win the business. This isnt just the ca." The header had audience as the highest ranking search term. It is followed by blog, communication, and gareth dimelow which isn't as ranked as highly as audience. The next words they uses is george p johnson. bill watterson was included and could not be understood by search parsers.